Haute Rods are Expensive, One Off, Street-able Performance Vehicles Designed by Visionary Stylists,Produced by Trained Craftsmen and
Recognized by A High Level of Engineering,
Innovation, Creativity and Disciplined Execution.
New products are coming soon!
What is the best car?
The criteria is different for each person and for the purpose of any given vehicle. A sports car and a pick up design and purpose wise are horizontally opposed . Their purposes define their design and construction. Maybe the best car is the best compromise or the least expensive or maybe it is an incredibly stylish and beautiful vehicle that handles well, brakes fast and smoothly and accelerates like few others.
Most Haute Rods reflect a previous era in that they are based on or even made from a particular vehicle. The idea is often to create an improved version of a mass produced vehicle. Some are entirely new creations, modern and/or custom made mechanical components.
Improvements in styling, high attention to detail and higher quality materials and finishes are used in Haute Rod construction.
Most Haute Rods give you the best of both worlds with recognizable, proven, accepted styling cues and modern, dependable, powerful drivetrains and controls. Others have a totally unique look of their own and offer experimental componentry.
Haute Couture is the artful one off clothing that has led the fashion/clothing industry for decades. It's whats new and exciting. it is forever changing in looks but consistantly high quality, high price, exclusive and engaging.
Yes it is often shocking. Yes it pushes the limits of acceptable and changes your understanding and appreciation of the art form. it all has to be taken in and absorbed, look closely.
Art, invites you to think, ponder the creation before you. Full appreciation requires an open mind.
Haute cuisine is characterized by meticulous preparation and careful presentation of food, at a high price level.
Not everyone is attracted to this type of food. It's not their cup of tea. Experimentation and creativity naturally attracts criticism.
Developing an art form takes a unique spark of creativity in a unique person.
The work of Picasso is amusing to some while revered by the art world.
Modern dance gets a similar response.
Coach builders of the last century regularly made custom bodies to fit on high quality chassis and drive trains.
Example in point is this J model Duesenberg that was rebodied by Swiss coachbuilder Graber. It is undeniably a much more modern and attractive vehicle than the one year old vehicle it started as.
Our cars are extensions of ourselves. most people like to personalize their cars to the level they can afford. It may be just stickers and vanity plates or it may be $10,000 wheels and tires.
Haute Rods are the ultimate personalization due to the uniqueness of their design and construction.
It's about getting noticed. about recognition and yes its about ego.
If you don't want to be noticed, take the bus.
Art is the expression or application of human creative skill and imagination. When applied to
vehicle design and construction, the vast array of styles and variation are limitless. Beauty is truly in the eye of the beholder. Automobiles are unique to the world of art in that they are three dimensional machines, they can be appreciated on several levels. color and shine may attract you but complex components. rare parts and superb craftsmanship will keep you walking around the car again and again.
Whether its Clothing, Food, Jewelry, Architecture, or Automotive Art there are
different levels of quality and style, dictating a variation of price levels. Vehicles
on this level are most often bespoke, built to fit and please the buyer. That makes it a truly
personalized vehicle for a very special person.